DSA – Slge

DSA
Direct selling Agent

Facilitating direct sales and marketing

Finding Potential Customers: A DSA acts as a referral agent for financial institutions. Their primary responsibility is to identify potential customers who may be interested in obtaining loans or financial services.
Targeting Loan Seekers: DSAs actively seek out individuals who are in the market for loans. They connect with potential borrowers and assess their financial needs.
Referring Leads: Once a DSA identifies a potential customer, they refer these leads to the relevant bank or NBFC. This referral process ensures that interested individuals are connected with the appropriate financial institution.
Loan Application Collection: DSAs collect completed loan applications from their leads. They ensure that all necessary details are filled out accurately.
Preliminary Application Check: Before submitting the application to the bank or NBFC, the DSA conducts a preliminary review. This includes verifying the completeness of the application and ensuring that the required documents are attached.
Document Authenticity: The DSA plays a crucial role in ensuring that the provided
documents are genuine. This step helps maintain the integrity of the loan application
process.
DSAs play a vital role in bridging the gap between potential borrowers and financial
institutions.